Survey for Referrals

One of the best ways to re-ignite cool customer relationships is to ask for their opinion, and one of the easiest ways to do that is to conduct a survey. There are several free and simple tools available, lke Survey Monkey, Zoomerang or the survey tool built into LinkedIn.

And the best way to motivate people to participate in a survey is to promise to send them the RESULTS of the survey at its conclusion.

Curiosity is one of the most powerful motivators in human nature. That’s why 80,000 people will pay 50 cents each to participate in a CNN poll; so they can see the results at the end of the newscast.

If the response to your survey is negative, then do everything in your power to make that customer happy. And while you’re at it, share your survey results to show that their poor experience was the exception, rather than the rule.

If the response is positive, ask them for a referral. Knowing that 97% of your customers gave you an “Excellent” rating makes them even more confident.

And a referral has a five-times better chance of resulting in paid business than any other lead from any other marketing source.

According to a poll conducted on LinkedIn, when asked, “What would motivate you to refer someone to a service provider?”