Training Doesn’t Cost – It Pays

We have this argument with our clients all the time:

“Oh, we can’t afford to spend money on training.”

“Why is that?”

“Well, what if we train them and they leave?”

“What if you DON’T train them and they STAY?”

Savvy Guerrillas know that marketing is an investment, not an expense. Skills training, and particularly sales training, is one of the most conservative guerrilla marketing investments you can make.

At a “Guerrilla Selling” seminar I was conducting recently, we were discussing creative ways to get through to reluctant prospects, especially C-level executives. One of the participants got up and walked out. He returned a few minutes later to announce, “I didn’t think it would work, so I stepped out in the hall to prove you wrong. Not only did I get through; I got the order!”

Later I learned that the profit from that single transaction was more than enough to cover my fee for the day. We can only guess that the return on investment for this client was hundreds of times their investment in guerilla training.

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Tags: guerilla selling, guerrilla marketing, Guerrilla Selling, guerrilla selling speaker, Orvel Ray Wilson, sales, sales training
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