What Makes a Great Book Title

With 47 titles in the Guerrilla Marketing series, in 60 languages, and more than 20 million books sold worldwide, we’ve learned a few things about how to name books.

Publishers love a series. So do readers. String your titles together around a moniker, “Guerrilla Selling,” “Guerrilla Negotiating”, “Guerrilla Retailing.”

Try to shorten your title to two words. Two Words. “Emotional Intelligence.” Three if you count the article (“Made to Stick,” “Good to Great”).

Keep the sub-title 7 words or less, and make it stand on it’s own as an elevator pitch.

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