Orvel Ray Wilson, CSP

Best-selling Author and Speaker on Guerrilla Selling
Unconventional Weapons and Tactics for Increasing Your Sales

Orvel Ray Wilson, Guerrilla Sales Speaker

Tell him your 3 top sales challenges and he will give you 50 Guerrilla tactics that you can use to counter them right now


Today, Orvel Ray shows sales teams How to Sell More at Higher Prices.  He speaks to sales meetings, dealer meetings, trade shows, association conventions and small-business groups about unconventional sales and marketing tactics that build business. His programs draw standing ovations and rave reviews from audiences worldwide. He was recently voted one of the Top5 Sales and Marketing Speakers in America for 2010, and nominated a second time for 2011.

A full-time professional speaker since 1980, Orvel Ray has led more than a thousand large-audience seminars, custom training events and on-site workshops including “Guerrilla Selling,” “Guerrilla Marketing,” “Guerrilla Trade Show Selling,” “Guerrilla TeleSelling,” “Guerrilla Negotiating,” “Guerrilla Retailing,” “Customer Service Excellence,” “Guerrilla Presentation Skills” and “Managing Multiple Demands.”

He taught Management Development Programs for the University of Colorado and the University of Denver, and created innovative business courses for Harbridge House, the University of Toledo, the Spring Institute for International Studies, and Australia’s Canberra College of Advanced Education. He even pioneered workshops on capitalism for the Tyumen School of Management in the Russian Republic. He has been a guest lecturer for the Norman Newman Center for Entrepreneurship at Dalhousie University.

In 1986 he became one of CareerTrack’s top touring speakers, leading full-day sales and management seminars all over the US and Europe.

His first book, Guerrilla Selling, published in 1991, became a best-selling classic, and made his name as an innovator in sales and marketing. As Senior Partner in The Guerrilla Group, his team built a multi-million dollar seminar company and conducted hundreds of public and private training programs for clients all over the US, Europe, and Australia.

Together with co-authors Mark S A Smith and Jay Conrad Levinson, they expanded the Guerrilla Marketing franchise to include Guerrilla Trade Show Selling, Guerrilla TeleSelling, Guerrilla Negotiating, and Guerrilla Retailing, and numerous audio and video programs distributed worldwide.

Soon he was in demand as a keynote speaker for conferences and conventions.

“In the ten years I’ve been Executive Director of the Texas Pest Control Association, I’ve never seen them give a speaker a standing ovation, until you spoke to our group last night.”

“Our deposits are up more than 12 MILLION dollars in the past 12 months, more than 24 percent growth since we completed your training.” Arrowhead Credit Union.

In more than 30 years on the platform, Orvel Ray has worked in a wide range of industries, including: Travel, Hotel, Computer, Software, Electronics, Telecommunications, Real-Estate, Photography, Textiles, Manufacturing, Airline, Health Care, Retail, Technology, Military, and Insurance.

“Mr. Wilson is one of the most amazing speakers and trainers I have worked with. I have hired him on several occasions for two fortune 500 companies. I have brought him in for management, front line sales and franchisee owners- all with equal success. When Mr. Wilson works with your team you can count on three things. You will close more deals. You will close deals faster and you will drive more top line revenue from your existing accounts. His fee is half what it should be- but lets keep that between us.” — Bill Todd, VP Sales, Choice Hotels International

Clients hire him because of his deep insight into a broad range of industries. His client list has grown to include many industry leaders including IBM, United Airlines, Marriott Hotels, and Microsoft. He has been a featured speaker at the prestigious Inc. Small Business Forums, and has appeared as a topical expert on CNN.

His work has been quoted in INC., The Wall Street Journal, Fast Company, and dozens of trade journals in a dozen languages.

From a standing-ovation keynote to an intensive, multi-day workshop, he will arm your people with hundreds of simple, low-cost or no-cost sales and marketing tips, tactics and tricks that return big profits.

Guerrilla programs are funny, informative and devastatingly effective, because each one is carefully customized to fit your business, your schedule, and your budget.

“You were great up there, and you by far exceeded our expectations!” –Tasha Scales, AmeriSpec, Inc.

He will inspire and motivate any audience, but more importantly, he will arm them with unconventional weapons and tactics that they can use right now to win in today’s hyper-competitive environment.

He holds the highest earned certification conferred by the speaking industry: Certified Speaking Professional. Only 435 professional speakers worldwide have earned this distinction to date.

In 2001 he was honored as “Speaker of the Year” by Meeting Professionals International, San Diego.

Orvel Ray lives with his wife Denise in the mountains near Boulder, Colorado.


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