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How do I protect my copyrights if the client publishes my video?
Continuing my discussion with fellow professional speaker Suzannah Baum, she shared some concern about how to approach the client after they have already videotaped her presentation.
As a Guerrilla Selling Speaker, I often have clients video my keynote for internal publication. Guerrillas believe in the power of Investment, so they invest first in their customers and clients. Explain that your copyright attorney had advised you that you need to write a letter specifically granting permission to use the video, because it may otherwise infringe on unforeseen future uses of the material in books, magazines, pay-per-view, etc.
Prepare the letter on your stationary, using the language, “[Your Company] hereby grants limited, non-transferable License and permission for [Client] to publish the [length] minute video, ["Title of Your Training”] recorded on [performance date] at [location], hereinafter referred to as “the video.” [Client] may publish an edited version of the video, subject to approval of the author, on their company website at [http://www.clientswebsite.com] for viewing by employees of [Client] and the general public, for a period of [one year should suffice, but not more than three]. Commercial use and mechanical distribution are specifically excluded.
“[Client] agrees to indemnify [you] from any action which may arise as a consequence of this publication. [You] reciprocally indemnify [Client] and affirm that [your company] posses all rights to the video content, and have the authority to grant such license.
“In consideration of this license, [Client] agrees to surrender to the author all original master video tapes of the video, together with a DV or QuickTime version of the finished product on DVD within 30 days of completion of their edits. All Other Rights Reserved.”
Sign and date two copies, and have them countersign, date and return a copy of the letter. That should do it.
Then point to it from your website, your one-sheet, your bio, your eSpeakers listing, your bureau listings, etc. Here’s the guerilla twist: why go to all the bother of hosting a long demo video on your own servers when they will do it for you?
–OrvelRay
Trade and consumer shows are an important source of new customers, especially in tough economic times. While attendance at shows is generally down, those who do attend are serious and ready to buy.
Trade shows and consumer shows require different approaches, promotions, and follow up. Here’s specific strategies to succeed at each type of show.
Trade Shows
People attend trade shows to review the latest developments in their industry or association, make future buying decisions, and meet with other industry colleagues.
Buying or writing shows are a special type of trade show that purchasers attend to order inventory for their businesses, shops, and chain stores. These shows happen at regular times of the year tied to consumer buying patterns.
Exhibits are often large and complex, with companies spending lots of money to buy position and prestige in their industry.
The exhibit staff tend to be sales and upper level management. Many peer-to-peer meetings occur — CEO’s visit with CEOs arranging business deals. Visitors expect access to high-level decision makers and want to speak with people who can make commitments. While some sales are closed at the show, most of the closing is done after the show is over.
Consumer Shows
Consumer shows are a collection of temporary stores, like a bazaar. Vendors present their goods and services for sale, and are looking for consumers of what they sell. Examples include home decorating shows, sports shows, and Chamber of Commerce expos.
Exhibits at consumer shows are often no larger than a single booth, only going to larger sizes if there are many products to show, such as an appliance or furniture company.
At consumer shows, you’re probably talking to the buyer, or a person who has direct and powerful influence on the buyer. You only have to impress and persuade the person you’re speaking with to make the sale.
Visitors don’t need to speak with decision makers, and expect to speak with a sales person. At consumer shows, you should be selling and closing as much as possible.
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